Steve Ballmer Spills the Beans on Windows Phone 8 and Hardware Plans

Steve Ballmer said at a Silicon Valley event last night that his company plans to split the difference between the strategies of Google and Apple as it embarks on a crucial period of selling a new mobile operating system and mobile hardware. He also hinted at the company's hardware plans, and denied that the departure of Steve Sinofsky will lead to a change in software strategy.

The Android operating system and app ecosystem is a ?little bit wild,? Balmer said, speaking with LinkedIn Executive Chairman Reid Hoffman on stage at a Churchill Club event, ?maybe in a way that?s not in the consumer?s best interest.?

On Android, he said, developers struggle to build apps that are compatible across devices, and malware has proliferated. Meanwhile, Apple offers expensive devices and perhaps controls its app ecosystem too closely.

?The question is how you get the quality but not at the premium prices, maybe with a controlled but not as controlled ecosystem,? he said. Unsurprisingly, he believes that answering this question will be a major basis for building Microsoft?s market share

To learn more and to read the entire article at its source, please refer to the following page, Steve Ballmer Spills the Beans on Windows Phone 8 and Hardware Plans- Technology Review.com

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