In this age of information overload, it is becoming harder and harder to get people to attend your events. The same person is receiving invitations to say 20 different companies. Thus, it doesn't really matter whether you are organizing a fundraising campaign or a business dinner; your ultimate goal is to attract maximum people to your program and get them to actually show up for the same. Let's discuss the R.S.V.P. approach. It is one smartest tool available by which you can innovatively promote your events.

Source: http://dailytipsforbusiness.blogspot.com/2012/07/strategic-planning_14.html
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